"In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue's seats are considered premium, which can account for nearly 50% of the ticketing revenue." -- Bill Dorsey, ALSD Chairman and Founder


Member Highlight: Jen Wu

The Cookie Fairy

Luxury Suites Manager, Delaware North Sportservice, partner of the Carolina Panthers at Bank of America Stadium

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26th Annual ALSD Conference & Tradeshow

June 26-29, 2016 | Pittsburgh

Full Conference Registration includes The Sports Venue Design & Build Forum and Sports Sales Boot Camp.


Exhibit Information

Jared's Journal

Revitalizing Perceptions of Downtown Detroit

The Ilitches are leading a mixed-use development of 50 blocks in downtown Detroit, anchored by the Detroit Events Center, a new home for the Red Wings and 180 events each year.

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Benefits of Membership

Scott O'Connell,
Director, Suite & Premium Seat Sales & Service,
Minnesota Twins

"When the Minnesota Twins moved from the Metrodome to Target Field, we did so without having any history of suite sales, contracts, or service – the Vikings controlled all the suites in the Dome. Through ALSD and relationships established with other members, we were able to procure needed information and direction to launch our suite and premium sales. Simply put, our success selling out all of our suites and premium seats moving into Target Field doesn't happen without ALSD."

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