"In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue's seats are considered premium, which can account for nearly 50% of the ticketing revenue." -- Bill Dorsey, ALSD Chairman and Founder


Member Highlight: Leigh Castergine

Vice President, Ticket Sales and Services, New York Mets

Castergine discusses staffing, gender and the team's approach to secondary markets. "Be curious, ask questions, and always be learning."

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24th Annual Conference & Tradeshow

July 6-9, 2014 | Kansas City

The heart of sports architecture hosts ALSD and the Design & Build Forum.

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Jared's Journal

Do Your Suite Holders Trust You?

A premium seating lesson from a sushi restaurant in Studio City.

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Conference Highlight: Programs Announced for ALSD and the Design & Build Forum

Programs and Venue Tours have been announced for the 24th Annual ALSD Conference and the Design & Build Forum -- this year's two-day, conference within the Conference that tracks the some $30 billion in construction and renovation projects announced or underway. Also announced, Brad Mayne, CEO of MetLife Stadium, to be presented the ALSD Visionary Award during our League Day Luncheon.

Benefits of Membership

Scott O'Connell,
Director, Suite & Premium Seat Sales & Service,
Minnesota Twins

"When the Minnesota Twins moved from the Metrodome to Target Field, we did so without having any history of suite sales, contracts, or service – the Vikings controlled all the suites in the Dome. Through ALSD and relationships established with other members, we were able to procure needed information and direction to launch our suite and premium sales. Simply put, our success selling out all of our suites and premium seats moving into Target Field doesn't happen without ALSD."

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