SEAT Winter 2011

COVER STORY: A BULLETIN ON COLLECTIVE BARGAINING
CBA is front of mind, yet unspoken, daily vocabulary for everyone who works in our industry. Since we know you are forbidden to, SEAT goes “on the record” for you and discusses this most relevant issue.

By Bill Dorsey 

FEATURES:

RETURN ON INVESTMENT: A MATTER OF PERSPECTIVE, AS WELL AS ECONOMICS
Consider this your introduction to ROI…from the sponsor’s point of view.

By Bruce McLaughlin

21st ANNUAL ALSD CONFERENCE AND TRADESHOW

What’s new at the ALSD Conference and Tradeshow this year? For starters, you have the opportunity to control the content of one of the general sessions. PLUS: Learn the magic bullets to fix a broken industry.

NHL TEAMS SCORE BIG IN THE SUITE MARKET

The NHL is divided into traditional and non-traditional markets. Is there a difference in suite prices amongst these varying marketplaces? Compare pricing and the variables determining those prices for all 30 NHL teams.

By Dr. Peter Titlebaum and Debbie Titlebaum

PERSONALIZING SPORTS AND ENTERTAINMENT

Customizing the fan experience seems to be everywhere. And we’re not just talking jerseys and T-shirts. SEAT shares a sampling of the personal touches within the venue marketplace.

By Bill Dorsey and Ryan Mirabedini

THROUGH THE EYES OF THE MLS SUITE DIRECTOR

In the second installment of our roundtable series, SEAT assembles a collection of Major League Soccer suite directors from across each conference and multiple geographies. Find out more about the hip world of North American soccer premium seating.

With Ryan Mirabedini

SPORTS TECHNOLOGY CORNER:

TECHNOLOGY AND OTHER IMPACTS ON THE BIGGEST EVENTS IN SPORTS AND ENTERTAINMENT
S.E.A.T. outlines a three-step guide to executing and maximizing revenue at sport and entertainment’s big events.

By Christine Stoffel 

5TH ANNUAL S.E.A.T. CONFERENCE
Your first look at this year’s sessions, speakers, tours and receptions.

DEPARTMENTS:

NEW ALSD MEMBERS

EDITOR’S NOTE
State of the Industry by Jared Frank
State of the Association by Amanda Verhoff

INDUSTRY AND ASSOCIATION NEWS
Suns find harmony between suites and social media

University of Dayton Arena Flies Right

Penn State empowers seat holders as part of STEP Plan

ON ALSD.COM
ALSD presents a comprehensive recap of the situation that unfolded recently at the Metrodome.

MEMBER HIGHLIGHT
SEAT visits with Brian Byrnes, Senior VP of Sales and Marketing, Oklahoma City Thunder.

By Jared Frank
COMING ATTRACTIONS
About the Cover: Illustration by Bruce Budd