Last year, an ALSD survey was completed by 48 teams from Major League Baseball, the National Basketball Association, the National Football League and the National Hockey League to better understand today’s sales best practices. Is your organization following the industry standards, as outlined by the survey results?
Many of the top U.S. companies use premium seating as a business tool, but WHY? Go inside the decision making minds of these top premium seating purchasers to better understand their wants and needs.
Over the past year, SEAT presented a series on the state of the suite market for the Big Four leagues (NFL, NBA, NHL and MLB). The researchers now aggregate all teams from these leagues, breaking them down by geographic location to further influence their understanding of the sports business landscape.
ALSD members completed two separate surveys in 2011 – Part I: Premium Seat Service and Part II: Premium Seat Sales. The following is a synopsis of the results from each survey, as prepared by Ohio University and ALSD.
Editor’s Note: Suite pricing across a multi-variant landscape is further investigated in this article, the first of a four part series. The average low and high cost of a suite for each team is sourced from the ALSD Reference Manual. However, the research does not take into account how many suites are priced at each price point, slightly misrepresenting accurate averages, but still providing a credible means of comparison. Tackled first in this issue is the NFL. Check back in subsequent issues for similar analysis for the NBA, NHL and MLB.
Editor’s Note: Suite pricing across a multi-variant landscape is further investigated in this article, the third of a four part series. The average low and high cost of a suite for each team is sourced from the ALSD Reference Manual. However, the research does not take into account how many suites are priced at each price point, slightly misrepresenting accurate averages, but still providing a credible means of comparison. Addressed third in this issue is the NHL, following up our NFL and NBA analyses from previous issues of SEAT.
Editor’s Note: Suite pricing across a multi-variant landscape is further investigated in this article, the last of a four part series. The low and high cost of a suite for each team is sourced from the ALSD Reference Manual; however, the research does not take into account how many suites are priced at each price point, slightly misrepresenting accurate averages, but still providing a credible means of comparison. Addressed fourth in this issue is Major League Baseball, following up our NFL, NBA and NHL analyses from previous issues of SEAT.
The following was published in SEAT Magazine, Fall 2010
In the fall issue of SEAT, the industries ranked #11 through #20 that purchase premium seats were published (see list below). The answer to the question, “Who buys premium seating?”, is further investigated here, listing not only the top ten business segments, but additional breakdowns, including employee size, annual sales revenue and business status (headquarters, branch, independent).
The following was published in SEAT Magazine, Winter 2010
Question: Why do ALSD professionals need to understand luxury suite administrators/coordinators?
