COVER STORY: THE CORPORATE TICKET MARKETPLACE

How the corporate fan handles his ticket assets has changed dramatically over the past two decades. Where does he go from here?
BY BILL DORSEY

FEATURES:

PRELIMINARY ALSD 2013 CONFERENCE PROGRAM

The ALSD is planning another great show for 2013. Here’s a sneak peek at the schedule of events, session descriptions, and venue tours awaiting attendees in Orlando/Tampa.

A PREMIUM ON NEW CLUBS

On Opening Day 2013, the Cleveland Indians will usher in the exclusive Premium Club which addresses changes in premium customer demands. 
BY AMANDA VERHOFF

GETTING FROM STREET TO SUITE

Part I: Parking. Yes, we really are talking about parking in this article. While it might not sound exciting, it is of noted importance to premium seat customers.
BY PETER TITLEBAUM, Ed.D. AND DEBBIE TITLEBAUM

CLUBCORP STADIUM CLUBS GOT GAME . . . AND MUCH MORE

The "World Leader in Private Clubs" has partnered with college athletic departments to operate stadium clubs that provide amenities outside of just the home venue on gameday.
BY PATTY JERDE

SPORTS TECHNOLOGY CORNER:

UPGRADING (AND UPSELLING) FROM THE CHEAP SEATS

Seat-upgrade apps provide fans more control over their game experience, and teams more opportunities to capture data and upsell ticket packages.
BY TREVOR ALLISON

SALES TRAINING:

MORE FISH BOWLS
BY CARY KAPLAN

SUITE SALES REPS: WHOSE STORY ARE YOU SELLING?
BY BILL GUERTIN

DEPARTMENTS:

NEW ALSD MEMBERS

ALSD STAFF EDITORIAL
Editor’s Note: Knocking on Opportunity’s Door. 
BY JARED FRANK

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Washington State University leads by example
Birthday group sales bring life to the party for MLL Champion Chesapeake Bayhawks
Feature Recipe: Wells Fargo Center chef brings local ingredients to his hometown arena

ALSD MEMBER HIGHLIGHT 
SEAT visits with:
Dennette Thornton, Group Sales Manager, Atlanta Braves
John Farrell, Premium Seating Manager, Atlanta Braves

About the Cover: The Commissioners Club at MetLife Stadium demonstrates dramatic shifts in corporate ticket assets. As a result of these changes, the ALSD is presenting a one-day Corporate Ticket Impact Conference (CTIC).

SPECIAL FEATURE: BUYERS GUIDE 2013

The annual installment of the world’s one and only buyers guide listing for premium seat-specific products and services includes Amenities and Promotional Products, Food and Beverage, Furniture, Fixtures, and Equipment, Information Technology, and Professional Services.

FEATURES:

THE VENUES OF ALSD 2013

The 23rd Annual ALSD Conference and Tradeshow returns to Florida in 2013. Take a photographic tour inside all the beautiful venues awaiting the ALSD in Orlando-Tampa.

SOLD OUT: BEST PRACTICES IN PREMIUM SEATING WEBSITES

A group of Ohio University Sports Administration students graded websites from the NHL, NBA, NFL, NCAA Football, and NASCAR to identify innovative best practices. From the research, five key factors emerged and a top-five suggestion list was generated.
BY HEATHER LAWRENCE, Ph.D. AND RESEARCH TEAM

SURVEY SAYS…

In June, salespeople and luxury suite holders from an NHL team took part in an in-depth survey to uncover what products customers want to buy and how to most effectively sell premium packages.
BY PETER TITLEBAUM, Ed.D. AND RESEARCH TEAM

SPORTS TECHNOLOGY CORNER:

DON’T LET VIDEO KILL THE SPORTS BUSINESS STAR

Video will continue to be an increasingly important part of the gameday experience in the future. Network planning to handle greater loads needs to start now.
BY PAUL KAPUSTKA

SALES TRAINING:

SUITE SALES REPS: WHOSE PICTURE ARE YOU PAINTING?

The phrase “painting the picture” has been around in sales presentations for a long time. But to effectively “paint” a picture, suite salespeople must be able to recapture what it’s like in the moment of discovery.
BY BILL GUERTIN

DEPARTMENTS

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

ALSD STAFF EDITORIAL
Editor’s Note: Quality AND Quantity
BY JARED FRANK

Leverage: There Is No Business Like Sports Business
BY BILL DORSEY

ALSD MEMBER EDITORIAL
Making the Game a Backdrop: The Minor League Advantage
BY KERRY VICK

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
ALSD bids a proud and fond farewell to Ryan Mirabedini

Luxury suite catering is increasingly socially conscious

Feature Recipe: “Sweet” Chicago favorites are served up at the United Center

ALSD MEMBER HIGHLIGHT
SEAT visits with:
Chris Bigelow, Founder & President
The Bigelow Companies, Inc.
Executive Committee Member
ALSD Board of Directors
BY JARED FRANK

COMING ATTRACTIONS

About the Cover: Does your venue need new seats? The ALSD Buyers Guide is your reference tool for all purchasing needs from seats to carpet to promotional products to everything in between.