"In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue's seats are considered premium, which can account for nearly 50% of the ticketing revenue." -- Bill Dorsey, ALSD Chairman and Founder


Member Highlight: Kristin Miller

Director of Suite Services
Milwaukee Brewers

Miller discusses her upcoming (now recent) wedding, her involvement in community service, her theatre degree, and her guts to move to New York City with no job, no friends, and only two suitcases.

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25th Anniversary and Our Biggest Show Ever

July 6-9, 2015 | San Francisco

Join ALSD in San Francisco for the ultimate 3-in-1 premium club and seating event.

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Jared's Journal

My Conversation with Tod Leiweke

Meet the CEO of Tampa Bay Sports and Entertainment and the recipient of the 2015 ALSD Visionary Award.

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Benefits of Membership

Scott O'Connell,
Director, Suite & Premium Seat Sales & Service,
Minnesota Twins

"When the Minnesota Twins moved from the Metrodome to Target Field, we did so without having any history of suite sales, contracts, or service – the Vikings controlled all the suites in the Dome. Through ALSD and relationships established with other members, we were able to procure needed information and direction to launch our suite and premium sales. Simply put, our success selling out all of our suites and premium seats moving into Target Field doesn't happen without ALSD."

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