The Basics: Selling Premium, Selling Renewals

Recorded at ALSD International 2018 in London, this panel of sports and entertainment sales leaders shares insights on both premium product and process, both new business and retention.


It all begins with a very basic understanding of your product. It continues with helping your clients realize the ROI and ROO of the assets. The premium product is not transactional. It’s sold only when a relationship is built, and business objectives are realized. Learn from this panel of sports sales leaders about what products are currently in demand in the global venue marketplace, as well as the best processes for selling, onboarding, nurturing, and retaining your best clients.


Jared Frank (Moderator), EVP/Publisher, ALSD
Tom Pistore, Senior Vice President, Sales and Service, Maple Leaf Sports & Entertainment (MLSE)
Tom McCann, Head of Premium Sales, Service & Operations, Arsenal FC
Jordan Nicolson, Vice President, Sales & Membership Services, IMG – Wembley Stadium
Shawn Doss, Vice President of Business Development, Elevate Sports Ventures

Watch our recap video and read our full summary of the first-ever ALSD International event.