Business communication continues to evolve and reaching your customers has become increasingly important. Zipwhip works with over 150 sports organizations to enable their staffs to reach prospective customers on their preferred medium — texting.
Introduction/Housekeeping Notes: 0:15
A Special Message from Michele Kajiwara: 2:45
Panelist Introductions: 6:22
Webinar Agenda Overview: 7:51
The Evolution of Customer Communication: 8:29
Current Texting Trends: 11:57
Current Customer Behaviors: 13:31
What Is Business Texting: 16:14
Texting within the Sports Vertical: 18:13
Key Decision Criteria: 23:36
Message Specifics: 28:50
Testing and Learning: 30:10
Onboarding, Training, and Staying on Message: 31:14
Engagement with All Demographics: 32:00
Mass Versus Targeted Messages: 33:46
Personalizing Messages, Avoiding Spam: 36:59
Opt-In/Opt-Out Considerations: 39:35
Moderator: Jared Frank, Publisher, ALSD
Presenters:
Matt Bruhn, Senior Account Executive, Zipwhip
Ron Hecht, Director of Premium Sales, Miami Dolphins
This venue solution was published in partnership with Zipwhip.
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