Co-Founder & Partner Dan Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia, NewZealand Rugby and more on issues related to marketing, non-traditional revenue generation, sponsorship, technology, ticket sales and using analytics to drive revenue growth.
Migala has received praise from the sports marketing community for his portfolio of landmark creative marketing concepts including turning the right-field foul pole at PETCO Park into an 85-foot R11 driver as part of TaylorMade’s first-ever baseball sponsorship and suggesting the Chicago White Sox change their game times to 7:11 p.m. to appease 7-Eleven. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the National Baseball Hall of Fame in Cooperstown, N.Y.
In 2007, Migala co-founded 4FRONT, an innovation-fueled sports & entertainment marketing company whose clients include the Cleveland Cavaliers, Cricket Australia, Feld Entertainment, Minnesota Vikings, Minor League Baseball and the NCAA; among others.
Migala also served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing. A graduate of the University of Missouri School of Journalism, Migala has served as the Director of the Masters in Sports Administration Program at Northwestern University, where he designed a "Non-Traditional Revenue Strategies" course. He holds a Masters of Sports Administration from Ohio University.
Dan lives in Denver with his wife Kate and their two children, William and Charlotte.
Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. Using their 4 core competencies of Analytics, Digital Media, Innovation and Partnership Sales – 4FRONT partners with a global roster of clients; including the Chicago Bears, Detroit Red Wings, FELD Entertainment, Hendrick Motorsports, Live Nation, Minor League Baseball, NCAA and more than 35 Division-I athletic departments to drive new revenue. More information can be found at www.Team4FRONT.com or on Twitter a@Team_4Front.