Design & Build Forum

The Realization of Imagination

The 6th Annual Design & Build Forum includes tours of sports and entertainment venues with ALSD, hosted networking events and professional programming on topics such as:

  • Entertainment Districts
  • Best Renovations
  • Future Builds
  • Venue Technology Innovations
  • Non-Gameday Revenue
  • Social Viewing Decks
  • Tailgating Villages
  • Food & Beverage
  • Venue Funding
  • Sponsorship Activation
  • Physical and Cyber Security
  • Parking Improvements

More than 300 venue projects are active in the US — from new builds, to renovations, to simple refreshes. Design & Build Forum supports growth and innovation in the sports venue marketplace as an educational forum. As the physical and revenue footprint of premium spaces continues to grow, we explore how best of breed projects can create memorable fan experiences while delivering on the service and revenue expectations of major league sports and entertainment.


Who Should Attend

Sports teams and venues and those designing, building, managing, and supplying them.
Owners Reps
Facility Operators
C-Level Team Executives
Premium Seating Executives
Technology Innovators
Food & Beverage Providers
Vendors and Suppliers

ALSD's Design & Build Forum Board of Advisors

HB Brantley
Managing Sports Principal
Russell S.P.A.C.E. Venues Group
Sean Decker
Sean Decker
Executive Vice President, Sports & Entertainment
Texas Rangers
James DeMeo
Founder, President & CEO
USESC: Unified Sports & Entertainment Security Consulting LLC
Don Dethlefs
Sports, Recreation, and Entertainment Practice Leader
Perkins + Will
Chris Dill
Vice President, Business Development
Gregory Forthofer
Associate Athletics Director, Capital Projects
Auburn University Athletics
Matthew Holt
VP – Commercial Operations/Director of Business Development
Arena Americas, Division of the Arena Group
Rob Hunden
Hunden Strategic Partners
David Labuskes
Chief Executive Officer
Jon Lee
Jon Lee
Creative Director
20.20 Limited
Donald Lockerbie
Managing Director, Sports & Events Group
The Parker Company, LLC
Stew MacDonald
Chief Commercial Officer
Oilers Entertainment Group
Terry McIntyre
Director of Business Development
Shawmut Design and Construction
Erica Muhlenbruch
Erica Muhlenbruch
Practice Leader – Sport | Performance
Burns & McDonnell
Mike O’Donnell
Director of Planning and Projects
Amalie Arena, Tampa Bay Sports & Entertainment
Thomas J. Proebstle, AIA, NCARB
Founder & Design Director
Generator Studio
James A. Renne, A.I.A
National Director, Sports & Entertainment, SVP, Project and Development Services
Craig J. Schmitt, RA
Erin Schnieders
Senior Vice President, Venues
National Basketball Association
Michael Schuster, FAIA LEED AP
MSA Design
Russ Simons
Russ Simons
Chief Listening Officer, Managing Partner
Venue Solutions Group
Chuck Steedman
Chief Operating Officer
AEG Facilities
Adam Stover
Senior Interior Designer, Principal
Steve Swift
Vice President, Operations & Development
Speedway Motorsports, Inc. (SMI)
Robbie Valentine
Robbie Valentine
Senior Director of Sales, AEG
KFC Yum! Center
Justin Wood
Justin Wood
Sports Practice Director
Dimensional Innovations

IDEAL Industries



Franklin Group
IDEAL Industries
Armored Things
Dimensional Innovations
Event Finders USA
3D Digital Venue
Hunden Strategic Partners
Magnetic 3D
Stage Front
Suite Experience Group
Drake's Organic Vodka
Smart Buffet Ware