Green Bay's Titletown Targets Economic Expansion

A unique partnership between the Packers and Microsoft will bring technology jobs to northeastern Wisconsin.

During recent renovations, Lambeau Field redefined itself as a 365-day-a-year center for entertainment and business. The Packers are progressing that notion of redevelopment with Titletown. The two-phase, mixed-use project surrounding Lambeau Field will continue to bring visitors to the area, while investing in the community and ensuring Green Bay will flourish for years to come.

Green Bay currently enjoys a strong economy, but also has an aging population with fewer young professionals with advanced degrees than other cities in the region competing to attract businesses. Titletown is expected to address this trend by spurring economic development that attracts professionals and young families.

In particular, TitletownTech, an accelerator program, innovation lab, and venture capital fund, is targeting to “help the region’s emerging and existing businesses define and build new digital products, transform their operations through technology, and, in some cases, provide capital to launch new ventures,” according to the Packers.

TitletownTech is a one-of-a-kind partnership between the Packers and Microsoft aimed at boosting economic expansion in Wisconsin’s Fox River Valley and beyond by bringing world-class digital innovations and expertise to Green Bay.

TitletownTech, part of the larger mixed-use district outside Lambeau Field, is a partnership with Microsoft that will bring tech jobs to Green Bay.


Microsoft’s participation in TitletownTech is part of the company’s TechSpark program, which is developing new digital initiatives in six local U.S. communities outside major metropolitan cities to foster job creation and economic growth. Microsoft TechSpark Wisconsin, based at TitletownTech, is concentrated on developing entrepreneurs in northeastern Wisconsin, focusing on digital technology, sports media, and entertainment.

The state-of-the-art TitletownTech workspace will house Titletown Development offices, with availability for other tenants to lease space. The Packers and Microsoft are collaborating on the facility design, which is expected to cost $8 to $10 million. Both companies also are planning to commit $5 million to TitletownTech over the next five years, and have pledged to donate all profits and capital returns from the Venture Capital Fund to philanthropy and economic development.

The Titletown Park incorporates kids and adult playgrounds, as well as a regulation-size football field. Fitness classes are offered free to the public.


In addition to its function as a business campus, phase one of the Titletown development also involves approximately $130 million of additional construction, including Bellin Health Titletown Sports Medicine and Orthopedics, Hinterland Restaurant, and the Four-Diamond Lodge Kohler hotel.

Titletown also offers a public park, providing a wide variety of recreational opportunities, such as a sledding/tubing hill, a skating rink, a regulation-size football field, and multiple courts for activities like shuffleboard and ping pong. Private indoor space at Rockwood Terrace is also available for groups up to 200 people.

Titletown’s first phase of construction will be complete in the fall of 2018. Details for phase two – residential, commercial, and retail development – are not yet finalized.


Continue reading about the Johnsonville Tailgate Village, the permanent tailgate structure outside of Lambeau Field.