Harris Blitzer Sports & Entertainment, owner of the Philadelphia 76ers and New Jersey Devils, has secured a multi-year partnership with Caesars Entertainment. Financial terms of the sponsorship deal were not disclosed.
Caesars Entertainment is now the first casino with a sports book to sign partnership agreements with both an NHL and NBA team.
The deal is specifically designed to introduce sports fans to Caesars Entertainment’s sports books in two Atlantic City properties, as well as its mobile app. Caesars will also plug non-sports book elements of its properties to Sixers and Devils fans at their home arenas, as well as promote the teams in its gaming venues worldwide.
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