Industry News

Before reading the business end of the spring issue of SEAT Magazine, I encourage you to sip a Shirley Temple and remember your Masters story.


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Unique premium locations, heated seats, a five-story glass atrium, and F&B opportunities are all teased.


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The $50 million renovation would add four new tiers of seating and a cantilevered roof.


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The unique VR headset, in the form of a catcher’s mask, provides immersive, behind-the-scenes perspectives. 


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Designed in partnership with Satisfi Labs, ThunderBot answers fan questions across four platforms.


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Built-out foodservice locations and menu offerings highlight the $3 million renovation.


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Chart Master: When Ron Turner was the head coach, Bobbi stood behind him on the sidelines and charted the results of each play. “I learned all the signals that the quarterbacks gave from the sideline. That was an awesome experience for me.”

Meet Bobbi Busboom, Assistant AD for Development Operations at the University of Illinois.

Matt Hill, Senior Director of Suite Sales and Service, Tampa Bay Lightning and his son Guinn

He’s a product of the Canadian hockey system. He’s a Dutch National Champion. He’s a hockey lifer with an enduring competitive spirit, softened only by his young son, Guinn. He’s a new ALSD Board of Advisors member. He’s Matt Hill, Senior Director of Suite Sales and Service for the Tampa Bay Lightning.

Keri Johnson (left), Senior Manager, and Rachael Johnson (right), Director of Guest Services & Premium Operations, Minnesota Wild & Xcel Energy Center

It takes all types to run a business. Crazy ideas as well as a conservative mindset are both needed for a balanced strategy. Meet Johnson & Johnson, the yin and yang of Xcel Energy Center services. The take-action leader and the methodical planner have enjoyed longstanding success and friendship in the Minnesota wild.

Kristin (Loeser) Miller, Director of Suite Services, Milwaukee Brewers Baseball Club

A well-placed suite director once told me Kristin Loeser is the LeBron James of suite services. Get to know this All-Star as she talks about her upcoming wedding, her involvement in community service, her theatre degree, and her guts to move to New York City with no job, no friends, and only two suitcases in her possession.