Keira Emerson

Keira Emerson
Vice President, Strategy and Business Intelligence
St. Louis Blues

Keira Emerson started with the Blues in February of 2015 as the Director of CRM.  She has since risen to the role of VP of Strategy and Business Intelligence, overseeing a growing staff as the organization puts greater emphasis on data-driven decision making. Keira is responsible for working with all departments on creating and tracking KPIs, growing revenue, and enhancing current business practices with data at the forefront.  Keira’s projects have ranged from pricing all seats at Enterprise Center to developing marketing and sales strategies for new Premium spaces, to creating new fan engagement initiatives. Keira’s previous experience includes ten years at the Los Angeles Dodgers where she started as an intern and worked her way to Senior Analyst, Digital Marketing and Analytics.
 
Keira grew up in Los Angeles and is a proud alum of USC (Fight On!) She and her husband, Kerry, have twin one-year-old girls, who at the age of 10 hours old, got to sit in the Stanley Cup.