Kosha Irby (CO-Shay ER-BEE) currently serves as CMO & SVP Business Development and Consumer Events for Professional Bull Riders (PBR). He is responsible for all aspects of PBR’s consumer marketing and live event efforts.
Before joining PBR, Irby was Team President of the Memphis Express. In this role, he oversaw all business functions for the professional football club. Prior to that, Irby led live event marketing and sales for various domestic and international markets on behalf of WWE, a publicly-traded (NYSE: WWE) global media company.
Before joining WWE in 2011, Irby served in various senior marketing positions at Georgia State University, Saint Louis University, and the University of South Florida.
Irby attended the University of Memphis (1996-01) and earned a bachelor’s degree in exercise and sport science in 2000 and his MBA in Marketing in 2001.