SEAT Spring 2017

SEAT Spring 2017 Cover Image

COVER STORY

YOUR GUIDE TO ALSD 2017
Preview the upcoming ALSD Conference and Tradeshow

FEATURES

BRAVE NEW WORLD
Visit the new SunTrust Park and The Battery Atlanta
BY JARED FRANK

WHY YOUR PREMIUM SALES SHOULD NEVER BE TRANSACTIONAL
Consider the pitfalls of using B2C tactics in B2B sales
BY MIKE GUIFFRE

APPLYING BEST PRACTICES IN B2B SALES
Equip your sales team for long-term positive results
BY LANCE TYSON

WHAT AWAITS THE ALSD AT MARLINS PARK
Catch a sneak peek of ALSD 2017's closing event
BY MAX SNYDER

A SUITE DIRECTOR BECOMES AN ENTREPRENEUR
Meet Jessica Gaffney and her quest for white-glove service
BY JARED FRANK

THE TWO THINGS ALL BUSINESS LEADERS NEED TO KNOW
Put into practice the traits your leadership may be lacking
BY JEFF RAKER

DEPARTMENTS

NEW ALSD MEMBERS

PUBLISHER'S NOTE
A Moment of Pause
BY JARED FRANK

FROM THE TOP
The President of the Atlanta Braves highlights SunTrust Park and The Battery Atlanta
WITH DEREK SCHILLER

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Levy Restaurants brings taste of Miami to Midsummer Classic
Dolphins deliver driveway-to-driveway mobile experience

ALSD MEMBER HIGHLIGHT
SEAT visits with:
Chelsey Burns, Director, Premium Sales & Service, Orlando City Soccer Club

DESIGNER'S DESK

COMING ATTRACTIONS

THE CLOSER

About the Cover: The 27th Annual ALSD Conference and Tradeshow descends upon South Beach and the Four-Star, Four-Diamond Loews Miami Beach Hotel on July 10-13, 2017. Monday, July 10th, which includes The Sports Venue Design & Build Forum and the Sports Sales Boot Camp, culminates with a tour and reception of Hard Rock Stadium, home of the Miami Dolphins.