Reactivating former clients is today’s most overlooked and underappreciated sales growth strategy. WinBack has at least 3 critical advantages over prospecting for first time buyers. First, prospecting is easier: you can engage a past customer with only 1-3 touches while it takes at least seven times that number to engage a regular prospect. Second, selling is easier: past clients predictably convert up to eight times more often than new prospects. Third, reactivated clients are more valuable: they buy more, refer more, and are more loyal. Also, insights collected from WinBack programs can be used to save at-risk customers and optimize retention processes for existing customers.