Why The Premium Market Should Care About NFTs

Premium tickets and suites have always delivered memorable experiences to your clients and prospects- events that we hope they link to the one who provided the ticket. As the physical and digital worlds converge, NFTs offer a way to extend that connection and deliver a keepsake more exclusive, immersive, and experiential. NFTs provide a means of 'owning' specific moments in sport and entertainment history while simultaneously creating access to future exclusive engagements. In this session, attendees will learn:

1. What NFTs are and why there are important
2. How to leverage digital properties like NFTs to deliver exclusivity, interaction, and loyalty
3. How NFTs can enhance the connection between your client and your brand