As our world goes digital, the suite business has lagged behind other industries in embracing technology to drive sales. You can now purchase almost anything online, including a car. In this session, hear from Michael Grantham, Vice President of Quantitative Marketing at Carvana, one of the fastest growing companies on the NYSE in 2020. Mr. Grantham will share how Carvana finds customers and establishes trust for such a major purchase as buying a car. He will then draw important parallels to the premium seating industry as we undergo a shift from a ‘sales first’ mindset to a ‘marketing first’ approach in how we sell suites.