Sports Sales & Service Training Forum

Monday, August 16, 2021
At the 31st Annual ALSD Conference and Tradeshow

The ALSD Sports Sales & Service Training Forum (SSSTF) is a symposium for premium seating professionals from teams and venues to learn from industry trainers and peers. Within a framework of premium sales, customer service, leadership, and communication, each presentation will dive into specific principles, techniques, and best practices. The convergence of sales and service will be closely explored along with the cohesion of premium departments as a whole. Sports Sales, Service, and Leadership Trainer presentations headline ALSD SSSTF.




Start Time
8:30 a.m. 5:00 p.m. Sports Sales & Service Training Forum


8:30 a.m.
9:00 a.m. 9:40 a.m. The Art of Service That Sells

The need for sports professionals to possess a balanced set of sales and service skills is an undeniable trend. Sales and service functions have long been seen as essential and yet sometimes separate responsibilities. However, the future of effective fan engagement requires that service representatives can sell when needed and sales representatives are sufficiently service-centric. This transformative session will unpack how world-class individuals and organizations have successfully leveraged exceptional service to drive sales.

  • Chris Bryant, Chief Experience Officer, BGX | Bryant Group Experience, LLC
9:45 a.m. 10:25 a.m. Re-Imagining Customer Experience for the Post-COVID World

This critical and timely program is targeted to truly help provide “post-pandemic” customer experience solutions within the Sports and Meetings/Events industries.  Learn how to earn back customers—and create a new legion of loyal customers—by capitalizing on the GREAT opportunity of having a “2nd chance to make a first impression”.  Andy illustrates that “Crises leads to forced innovation”, therefore we must now re-evaluate every touchpoint in our customer experience process.  
Speaker: Andy Masters, Keynote Speaker/Trainer & Award-Winning Author, 

  • Andy Masters, Keynote Speaker/Trainer & Award-Winning Author,
10:30 a.m. 11:10 a.m. The Strategy of Selling

Your sales strategy is your GPS to your road trip. We know where we are. We know what the end goal we want is. How we plan for our stops along the way, how we refuel, how we plan for detours,  our checkpoints… all will get us to our location successfully. This exercise will convert the roadtrip to our sales trip

  • Kathy Burrows, Chief Innovation and Energy Officer, Sold Out Seating (SOS)
11:15 a.m. 11:55 a.m. What changed…What is working…Who is buying?

Selling is hard, in a "work from home" world. Tracking down your best leads and uncovering group sales may seem tougher than ever right now. With a little creativity, and some timely tips, you can rebuild your sales. We'll give you great solutions for selling more tickets and suites. Don’t miss this one session that will have the biggest impact on your sales. Discover where you can find new groups who want to buy tickets/suites. Find out how to market and promote your sales with a limited budget. Learn five new ways to get to have better conversations with your buyers.

12:00 p.m. 2:00 p.m. All-Attendee Tradeshow Lunch and Bullseye Meetings
Sponsored by: 49 Degrees
12:45 p.m. 1:20 p.m. How Ticket Buyers & Sellers Will FOREVER be Impacted by COVID19

What we as a pro sports industry went through these past 18 months will have long-term impacts on how people will buy tickets moving forward.  Here are the CRITICAL takeaways that each pro sports ticket seller needs to incorporate into their sales process from that difficult time.

  • Brett Zalaski, Founder, Empowerment of a Salesperson, Managing Director, Talent Development, ISBI Virtual Sales Network
1:25 p.m. 2:05 p.m. Creating Your WorkHappy™ Culture

The WorkHappy™ GamePlan allows your team to create more revenue, lower turnover and create a mental health first culture.  Learn the 7 steps of the WorkHappy™ GamePlan that allows your employees to have more energy, generate more revenue and thrive at work and at home in your team player environment.

2:10 p.m. 2:50 p.m. Mastering Your Speaking Skills to Close More Sales

Life is a series of sales situations. Every successful salesperson knows how important it is to create and deliver powerful presentations.  Persuasive speaking skills make it possible for you to sell more tickets and suites. Learn the secret formula for your next presentation from a Certified Speaking Professional and Past National President of the National Speakers Association, who coaches executives at Johnson and Johnson and GE on how to sell their brand story. Perhaps you look at a sales presentation as a simple pitch, a demo, or a list of prices and amenities, but it is much more.

2:55 p.m. 3:35 p.m. Winning the Ticket Sale in the Post-Pandemic World

The pandemic has changed people's lives in ways large and small. Re-entering the world, we are going to have to evolve our sales skills, value proposition, and thinking to meet the needs of buyers as they emerge from the pandemic and begin to fully re-engage with the world. In this session, I'll share 7 key ideas to help you win the ticket sale in a post-pandemic sales environment.

3:40 p.m. 4:20 p.m. 5 Guaranteed Ways to Become the Salesperson People Love!

Most people — even salespeople — are leery of salespeople. We seldom trust their motives, tactics, and words. Ask 10 folks who they trust more, a salesperson or a snake, 9 will say the snake. The tenth will ask, “Is there a difference?” Yet YOU are different. It’s frustrating, therefore, that people assume you’re like all the others. What are FIVE WAYS to consistently demonstrate your good intentions with every prospect or client? How do you stand apart in a technological world that seems to be creating a distance between clients and salespeople instead of a reliance on them?

4:25 p.m. 5:00 p.m. Navigate™ Behavioral-Based Communication Strategies

Most people communicate with others the way they would like to be communicated with. Unfortunately, this strategy causes miscommunication and conflict because different behavioral styles think and communicate differently. So, how do you create a harmonious environment where people are working together as a team? In this session, you’ll learn how to use our proprietary Navigate behavioral methodology to better understand the core psychology of people you communicate with and how to adapt your style to connect with them effectively so your communication hits the mark!

  • Gary Michels, Co-Founder, Senior Consultant, Southwestern Consulting



Speaker | Author | Business Advisor, CEO
Sheryl Golf

Chief Experience Officer
BGX | Bryant Group Experience, LLC

Chief Innovation and Energy Officer
Sold Out Seating (SOS)

Founder & CEO
Game Face, Inc.

WorkHappy™ Nation

Keynote Speaker/Trainer & Award-Winning Author

Co-Founder, Senior Consultant
Southwestern Consulting

Fan Experience Strategist
7 Star Service

Wakeman Consulting Group

Founder, Empowerment of a Salesperson
Managing Director, Talent Development, ISBI Virtual Sales Network