7 Star Service

9148 W. Vandeventor Drive
Littleton, CO 80128

From Denver to Dubai, 7 Star Service brings unprecedented expertise into creating a service culture that motivates employees and promotes loyalty and retention inside and outside the organization – with employees at all levels, premium service guests, and season ticket holders.

7 Star Service offers solutions to amplify your brand and bottom line, producing the following results:

  • Moved a team from #85 to the #1 position in ESPN Fan Experience rankings
  • Amplified repeat business by 19%
  • Increased revenue in one year by 16%
  • Expanded season ticket members from 4,000 to 11,000
  • Increased customer satisfaction ratings by 17%


Ruby Newell-Legner
Fan Experience Strategist

About Ruby Newell-Legner:

Through consulting and training, Ruby has designed transformation initiatives, re-entry programs under COVID-19 guidelines, and customized staff development programs for:

  • 97 stadiums and arenas
  • 66 professional sports teams
  • 60 schools, universities, colleges, and military installations
  • 44 new facilities preparing to open
  • 15 5- to 7-star hotels
  • 6 international sporting events

Sharing her expertise in leadership, guest experience, and employee engagement, Ruby has presented more than 3,000 programs in 25 countries.

Listed in the Top 30 Global Gurus in Customer Service for 2019 and 2020, Ruby provides individual coaching, online, and in-person training as a Certified Virtual Presenter and Certified Speaking Professional.

Areas of Expertise:

Premium Service
Premium Guest Service Transformation Initiatives
Leadership Development for Executives
Public Speaking
Onboarding and Employee Engagement
Corporate Culture
Fan Experience Council Creation and Facilitation
Fan Engagement
Re-Entry Programs under COVID-19 Guidelines
Ruby’s Proprietary Cycles of Service™ Process
Recognition Committee Development
Loyalty & Retention Formulas
Train the Trainer
Presentation Skills for Perfect Pitches
Diffusing Difficult and Demanding Customers
Service Recovery to Turn Upset Customers into Life-Long Fans

Specific Training Options:

Ruby explores your highest priority through interviews, observation, and consultation. Then she designs practical and relevant training to address your specific needs.

Ruby utilizes adult learning strategies to enhance knowledge acquisition and skill development. Participants have the opportunity to provide input on solutions to their challenges.

Ruby’s highly interactive programs provide hands-on practice in realistic scenarios in their specific venue. She builds in techniques before, during, and after training to increase learning, retention, and transfer.

Her training methodologies and tactics turn training into learned skills that will create the reputation you desire for your premium service guests with every encounter.

Published Books:

Brand Loyal: How to Build a Culture to Turn Every Customer into a Fan
Secrets to Keeping Our Customers Happy DVD Training System
Blueprint for Success: 14 Powerhouse Professionals with Ken Blanchard, Ruby Newell-Legner, and Stephen R. Covey

Ruby has presented a variety of session topics at numerous events, including “Preparing Your Staff to Welcome Guests/Fans Under COVID-19 Guidelines” at the Athletic Business Virtual Conference, “How to Use Information You Know About Your Fans to Create Loyalty” at the Mexican Football Federation Virtual Conference, “The Challenge to Create a Valuable Fan Experience” at the Coliseum Summit MENA in Abu Dhabi, United Arab Emirates, “How to Find The Missing Millions Right Under Your Nose” at the National Sports Forum, and multiple sessions through the years at the ALSD Conference and Tradeshow.