Member Highlights

The ALSD is an association of sports and entertainment professionals from all levels of the venue marketplace, from premium seating to ticket sales, technology solutions to facility operations, and everything in between. We are decision makers, sales leaders, service pros, foodservice providers, architects, and builders of memorable experiences.

Through this collection of ALSD member highlights, presented by Spring USA, meet your peers in this community that serves to elevate your venue and career. It’s our people that makes the ALSD special and the leading organization for premium seating and venue development professionals to network, exchange best practices, and share values since 1990.


In this ALSD Member Highlight, meet Caroline Shipps, Vice President, Premium and Member Services and Eboni Wilson, Vice President, Guest Experience for UBS Arena, explaining what it means to be sisters in service. 

That we will never succeed in this business if we are not ourselves was a lesson learned early on for Manny Jacobo. He’s amplified that message on his own social platforms to pave a positive path for those who come into this business after him. This Bronx to LA transplant couples with is his flair for fine style with foundational business acumen to provide unique premium hospitality at Arena. The ALSD was inspired by this story of roots and wings and how it will help future premium seating professionals also stand on a powerful platform.

For Katie Grubbs, the goal is to meet clients where they at, with what they want, when they want it. To this end, her premium team has created one of the most robust premium touch point programs in the industry. Grubbs also explains that while entertaining across the country tugs at the purse strings slightly, the loyalty potential for Titans fans tugs harder. The ALSD was delighted to interview a premium leader who understand that premium experience extends beyond your stadium suites.

He started as Employee #2 to make the dream of a professional Cincinnati soccer team a reality. He sold that which didn’t exist: a soccer club who was eventually crowned record-setters in attendance. His team weaves the heart of the city into every element of TQL Stadium, unearthing a rich history and a richer future. He’s Jeff Smith, Senior Vice President, Sales & Ticketing for FC Cincinnati.

He knows that our industry is increasingly looking to differentiate premium experience and spaces, and that available venue real estate often comes up. His team helped uncork the Boone County Bourbon Press Club at Great American Ball Park. Along with bar-setting surprise and delight amenities, he explained the bar-setting bourbon barrel entryway. He’s Chris Bausano, Director of Premium Sales & Service for the Cincinnati Reds.

A trainer with roots in luxury hotels and retail, this chief experience officer teaches us that service standards become our guiding light. He asks who we are, and how we do things to understand how to set the foundation for training. His mantra is more of a question, as he level sets organizations goals. He asks: what do we want people to say, think, and feel when they walk away? He’s Chris Bryant, Chief Experience Officer, BGX l Bryant Group Experience.

A B2B and hospitality pro originally from outside of sports makes her debut with the Golden State Warriors as Director, Premium Suite Sales. She’s building deep-seated relationships more quickly than ever, and finding success by taking basketball out of the B2B conversations. She’s a proponent of an opportunity’s longevity. She’s Lois Mueller, Director, Premium Suite Sales, Golden State Warriors.

A student of the industry and the marketplace in which he works, he knows to focus on not what you're selling, but to whom you're selling. He is not only building trust and rapport, but constructing processes similar to his successful Silicon Valley counterparts. He’s learned to sell the whole opportunity. He’s Paul Ratner, Senior Director, Premium Suite Sales for the Golden State Warriors and Chase Center.

He’s a steward to hospitality, serving others always front of mind. He stands on pillars strong enough to support a growing soccer community and a mighty premium team. He believes that volume over yield will yield even more fans. He’s Tom Dunn, Senior Manager, Premium Sales & Service for the Vancouver Whitecaps FC.