Nestled between the San Jacinto and Santa Rosa Mountains and surrounded by Joshua Tree National Park, Coachella Valley is a region with a rich history in musical entertainment. Acrisure Arena, with a concert capacity of 11,000, marries an intimate and personalized venue with the infrastructure and technology to serve as an ideal jumping-off destination for artists beginning major tours along the West Coast.
Populous approached the design of Acrisure Arena by first becoming immersed in the local history, landscape, architecture, materials and culture of Palm Springs. As a result, Acrisure Arena is authentic to its site and leading the industry into the future of entertainment experience.
It is the first indoor/outdoor arena with unique premium amenities that harness the warm, year-round desert climate, giving guests access to outdoor concessions and club balconies with a breathtaking array of views, all while remaining inside the arena’s gates.
An arena designed for some of the most popular artists in the world requires detailed, bespoke interior spaces. Populous led the interior design of the arena, from concourses to artist areas, premium clubs and suites. Taking cues from regional elements such as woven-inspired materials and the California Palm, the interior design of Acrisure Arena is intentional about its reflection of place.
Upon approaching Acrisure Arena, visitors are greeted with a unique indoor/outdoor concourse designed to reflect the refined California style of the 1950s. The arena does not emphasize traditional concessions, and instead employs specially-designed outdoor concessions fixtures, and grab & go areas.
The Grab & Go areas are available both on the main concourse and the premium level. As an added amenity to patrons, it is an additional food service offering to traditional food service concepts and also the outdoor food containers. The design team specifically provided grab & go on each level, both main and premium, to provide a variety of offerings. A club patron is not specifically limited to the club concessions offerings, but can also opt for a smaller snack at one of the grab & go locations.
The grab & go locations are designed in the similar locally-inspired aesthetic to the rest of the arena, with neutral features to serve as a backdrop from event to event.
Submitting Organization
Populous
Photo Credits
Tom Harris
Category
Enticing F&B Environments