The AXA Suite holds 22 VIP guests and is situated in a prime location on the half-way line in the new main stand at Liverpool FC, Anfield, UK.
The AXA Suite's design was commissioned to reflect AXA's brand spirit and to celebrate the connection between Anfield and AXA’s French roots.
The intention was to transform a standard match day hospitality suite into a fabulous French style bistro brought to life in the brand colours of AXA – a premium navy blue with red to tie into the Anfield backdrop.
The look and feel of this Suite takes premium sport's hospitality to a whole new level with attention to detail being displayed throughout. The culture and history of AXA are evident to see in the Suites’ design. Seamlessly integrated are carefully placed nods to the partnership with Liverpool FC. Subtle and smart details were also introduced to the design to reveal the various facets of the company, such as its global reach and its commitment to History, Art, Wine etc.
The ultimate desire was to create a very relaxing, chic, interesting and intimate experience upon entering the Suite. On arrival to the stadium from the ground up to the Suite, guests are greeted with a warm and friendly welcome from a dedicated AXA host and a bespoke curated message from Liverpool FC players as soon as they enter the Suite. Guests can enjoy a French themed menu of food and beverages, from healthy salads to some French classics and delectable desserts. There is something for everyone to enjoy.
The unforgettable experience includes a former player meet&greet, a printed photo capturing this highlight of the day in a co-branded photo frame, the chance to win a signed jersey and more!
An AXA Suite guests' five-star experience starts from before they arrive at the stadium with personalised itineraries, in-room hotel welcome gifts, co-branded hotel key cards, personal meet&greet, exclusive city experiences and more!
There’s arguably never been a sport's hospitality suite that has looked so elegant but remains a functional space in which the company can entertain clients, prospects and employees in an intimate environment without missing a second of the action on the pitch. In terms of sport's hospitality, the AXA Suite has reset the bar which is reflected in the incredibly high Satisfaction Feedback collected from guests, often referring to the space as "Magical".
AXA is the official training partner of Liverpool FC and the Suite is used for non -match day meetings as well as all match day hospitality.