As Vice President Client Strategy, Becky strategizes and develops best in-class practices to help clients leverage Elevate’s proprietary products to achieve their business objectives.
Prior to Elevate, Becky served as Apollo Program’s VP of Client Strategy, where she was the primary point of contact for client relationships, partnering with internal strategy and data science leads to help translate and deliver against client needs.
Prior to Apollo she was on the Partnership & Sponsorship Consultancy team at Mindshare. There she worked with blue chip brands across multiple industries in both B2C and B2B to determine whether brand partnership had a place in their marketing/communications strategy based on marketplace, competitive, and audience insights. From identifying potential partners, negotiating and managing multi-million deals, developing brands’ sponsorship platforms and ensuring they support KPI’s and ladder-up to client’s brand objectives, she worked with clients from start to finish to help brands execute award- winning programs. She also led the internal sponsorship valuation practice, refining and rolling out a tool used to help clients determine the value they extracted from an existing partnership or negotiate the value of a proposal.