Capital One Arena

Leidos has been the official presenting partner of Wizards District Gaming since its inauguration in 2018. We took their sponsorship as an opportunity to employ a range of brand-awareness and employee engagement strategies to target Leidos’ desired audience.

To aid brand recall, we utilized a combination of in-game virtual signage coupled with permanent branding at the Wizards District Gaming (WDG) Practice Facility and through a designated 2K Gaming Zone prominently positioned on the concourse of Capital One Arena.

We developed a “Sights and Sounds” social content series, following the team and providing fans with access to unique behind-the-scenes storytelling throughout the season.