Darrell K Royal – Texas Memorial Stadium South End Zone Myers-Dodds Legacy Club

The completed renovation and expansion of the Darrell K Royal – Texas Memorial Stadium South End Zone is ready for gameday, redefining the Longhorn fan experience and deepening the impact of the iconic Longhorn brand. Every facet of the South End Zone project reflects the spirit of UT Austin, right down to the first branded seating bowl in football. Dynamic branding weaves the story of Texas Football throughout each moment of gameday and beyond, with high impact custom messaging now able to be broadcast to millions.

The Myers-Dodds Legacy Club is quintessentially Austin. A large bar anchors the center of the club built upon Texas grunge and Austin class. Blue Mare quartzite, blackened steel and white oak planks draw you in while locally-sourced burnt wood flank each end and provide order to the media display and show-cooking buffet.

The Austin experience is truly heightened with the premier of the Living Room Loge boxes. A uniquely branded, family style experience was created with outdoor banquettes, integrated media displays and fans to keep patrons cool during those hot Austin days while bringing the luxury of their living room to the stadium.