GEODIS Park

Situated just south of bustling Nashville, GEODIS Park provides a new home for Nashville SC, reflective of its community, culture and heritage. The partnership of design firms Populous and HASTINGS joined to design GEODIS Park, the largest purpose-built soccer stadium in the United States and Canada as a testament to Nashville’s loyal, diverse fan base. Throughout the stadium, the growing support of soccer in the U.S. and Nashville is on display, as well as a true, authentic manifestation of all that sets Music City apart.

From international cultures, local cuisine and materials inspired by surrounding neighborhoods, to Nashville’s crown jewel — live music — GEODIS Park’s development, design and functionality showcase the best the city has to offer.

At the southern end of Wedgewood-Houston, GEODIS Park is sited at a critical crossroads one mile south of bustling downtown Nashville, just under two miles east of the campuses of prestigious Vanderbilt and Belmont Universities, and the city’s strong international community to the southeast. The stadium acts as a catalyst for development and community interaction, upholding and revitalizing the Fairgrounds legacy of community gathering.

Through narrative research and close collaboration with Nashville SC, the design team gained a deep understanding of the new organization and its ardent fan base. From the beginning, the stadium’s design nurtured the infancy of the Nashville SC brand identity and created opportunities to further the team’s identity, bringing the passion of the Nashville SC fan base alive with an authentic design aesthetic that allows fans to influence emerging tradition with their own distinct enthusiasm to game day traditions.

Unlike some sports venues, GEODIS Park does not overwhelm fans with team colors and branding. The modern design is complemented by warm materials and factory-inspired wayfinding that lend a comfortable ‘lived-in’ sensibility to the park and the individual spaces. Bespoke graphics, including the lyrics to the Nashville SC song displayed on the bamboo concourse ceiling of the Backline Supporters Section and team slogans lining the walls of the field tunnel, serve to incorporate the Nashville SC identity further into the stadium.

GEODIS Park also boasts three distinct club experiences: The Valkyrie Premier Club at the middle center line incorporates high-end finishes, sleek design and statement lighting for a luxury club experience; dark tones are paired with textural tambour wood to create an environment that is refined but still authentically Nashville. The GEODIS WeHo Club on the north end reflects a signature Nashville music-centric theme. Custom neon lighting, rustic walnut planks and brick finishes make the club feel familiar and welcoming. The Lo Siento Goal Post Club (not pictured) on the south end creates a timeless feel of a classic sports bar, with several televisions so fans can catch up on the action around the league. Programmable lighting responds to the action within the game, changing color when the home team scores and creating even more excitement for patrons.

Submitting Organization
Populous
Photo Credits
Tom Harris
Year
2023
Category
Club Spaces