5708 W. 129th Street, Leawood, KS 66209

ISBI 360 provides world-class training with expertise specific to the sports and entertainment industry. Our delivery methods include traditional live in-market training as well as a unique, cumulative “Micro-Learning” virtual Certification program using a combination of targeted video lessons from industry experts, role play videos recorded by participants, and live Coaching from working industry professionals. Programs include multiple levels of Ticket Sales, Customer Service, Sponsorship Sales, Leadership, Fan Engagement via Social Media, and new programs including Safety and Security, eSports, Team Community Involvement and Positive Mental Health. Learn more at


Bill Guertin
Chief Learning Officer

Noah Heiber
Expert Trainer – Ticket Sales
(860) 605-4435

About the Trainers

Bill Guertin – (“Essentials of Ticket Sales 101 and 102”) is Chief Learning Officer of ISBI 360 and known to many as “The 800-Pound Gorilla of Sales Performance”.   Bill has improved the lives and fortunes of thousands of sales reps, bringing his signature training methodology to over 100 sports sales organizations in the US, Canada, and Mexico. A two-time published author and keynote speaker, Bill is an eSpeakers Certified Virtual Presenter and Chief Learning Officer of ISBI 360, the virtual training network created specifically for sports and entertainment.
Noah Heiber – As Director of Talent Development & Recruiting for ISBI 360, Noah has trained over 500 individual sales reps as part of the ISBI 360 Academy. A graduate of Ohio University’s Sport Management program, his successes as a sales professional within the sports industry include positions at the Columbus Blue Jackets (NHL), Legends at the Columbus Crew (MLS), and the Great Lakes Loons (MiLB), where as Director of Ticket Sales was in charge of developing the sales training program and sales strategy for the organization. He lives near Columbus, OH. Noah Heiber


Areas of Expertise:

Premium Sales
Ticket Sales
Premium Service
Guest or Customer Service
Sponsorships / Corporate Partnerships
Social Media

Sample Presentations:

3-minute Ticket Sales program sampler: Bill Guertin
Testimonial for ISBI 360: Orlando City SC (MLS)

Training Types:

A science-based “Micro-Learning” program that has been proven to improve retention by up to 80%.  The program includes professionally-produced short video modules with assessments at the end of each video; a video role play exercise at the end of each module that participants record themselves actually doing what they just learned; live small group conference calls with a current industry pro; and an ongoing reinforcement program using the PRO+ Library of thousands of podcasts, Webinars, and resources specific to the sports & entertainment industry.

Training Topics:

Ticket Sales (4 levels)
Customer Service
Sponsorship Sales
Fan Engagement via Social Media

Published Books:

Bill Guertin

  • Book Title #1:  “The 800-Pound Gorilla of Sales: How to Dominate Your Market"  
  • Publish Year:  2009, John Wiley & Sons
  • Book Title #2:  “Reality Sells” The Four Laws of Authenticity”  
  • Publish Year:  2007, WBusiness Books

Each of the Expert Faculty of ISBI 360 have presented numerous programs specific to their expertise at sports-specific conferences for the past 15 years, including National Sports Forum (NSF), Association of Luxury Suite Directors (ALSD), and Baseball Winter Meetings.