James Taylor

James Taylor
Programming Director for Sport & New Business
ASM Global

James Taylor is the Programming Director for Sport & New Business at ASM Global in the UK overseeing sports bookings for a number of Arenas including OVO Arena Wembley and AO Arena Manchester. James also leads on a number of family entertainment shows and bespoke programming projects in the UK arenas, as well as leading on the programming of the London Stadium for ASM global and supporting the onboarding of new venues to the ASM Global portfolio. James spent nearly 10 years at the Football Association as Senior Commercial Manager where he programmed all Sports and Music events at Wembley Stadium as well as managing a number of venue sponsors.