Jon Lee

Jon Lee
Creative Director
20.20 Limited

Jon is Creative Director and Board Director at 20.20, the brand experience agency, who are experts in behavioural & insight strategy, brand identity & communication, physical & digital experience.

Jon is responsible for setting the vision and direction of 20.20's creative offer. He is a powerful advocate of our collaborative and strategic approach and a firm believer that a deep understanding of how people behave helps us set the pace and ambition for businesses across the globe.
As well as overseeing the creative direction of the business, Jon continues to be instrumental in the transformation of Arsenal's Emirates Stadium. For over 15 years he has led the branding and Arsenalisation of the entire stadium, including creating the masterplan and design for each of the world leading hospitality experiences at the club.
His expertise in developing successful fan engagement and brand experiences has given Jon the opportunity to lead amazing projects on both sides of the Atlantic. From Manchester City FC, Liverpool FC, Wembley Stadium to West Ham United's new home at the London Stadium. He has been responsible for changing Ascot Racecourse's approach to hospitality with the On5 restaurant; and subsequently redefining the brand experience across all the hospitality areas at Churchill Down's Racetrack in Kentucky. Jon has been working closely with Maple Leaf Sports & Entertainment in Toronto on the rebranding and experience definition of the Scotiabank Arena.
His influence is also helping redefine the leisure industry, from the reimagining of Odeon's flagship cinema at Leicester Square London, to redefining the world of affordable-fitness with the rebranded experience of market leaders PureGym.
Jon is a regular contributor to media publications and a speaker at events and conferences across the globe.