Kayla Schine

Kayla Schine
Vice President, Premium Sales & Experiences
Forward Associates

Kayla is an experienced executive with 15 years of experience in the live music and events industry. Kayla currently serves as ASM Global’s Vice President of Premium Sales & Experiences, responsible for the strategy and success of the department throughout the Arenas, Stadiums & Theaters division in North America. Throughout her career, Kayla has created and launched several nationwide programs and partnerships, leading to new revenue streams and brand collaborations. Kayla takes great pride in helping her team create unforgettable experiences that connect guests with their favorite artists, brands and fellow fans. Kayla previously served as Vice President of Premium Seating at Live Nation where she oversaw several consecutive years of double-digit growth rates in her 50-venue group. She is passionate about leadership and personal growth, both for herself and her team, and remains steadfast in her goal to innovate the premium experience across her portfolio of venues and throughout the industry at large.