Matt Lawler is Senior Director, Digital Media for the Global Partnerships division of AEG, the world’s leading sports and live entertainment company. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 130 world-class platforms across five continents and numerous other assets, including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. Within AEG Global Partnerships, the company’s most profitable division, Matt is responsible for the execution of strategic technology and digital media initiatives. He works closely with strategy, analytics, and technology teams across AEG’s venues, sports teams, music / live events, and media businesses to ensure that Partnerships Sales and Activation teams are using AEG’s technology-based inventory to drive and enhance value for all partners.
Matt attended the University of Pennsylvania where he was a member of the Penn Quakers basketball team and achieved a Bachelor of Arts degree in philosophy, political science, and economics. He also holds an MBA from the University of Southern California. Lawler’s most important job to date is being a husband to wife, Hannah, and a father to his two young children, Penelope (2015) and Phoenix (2018).