Premium Sports Business Consulting

27475 Ynez Rd, Suite 424
Temecula, CA 92591

Andrea (Smith) St. Urbain started Premium Sports Business Consulting in 2019, a freelance business that specializes in Premium Service strategies, solutions, and training for sports organizations and entertainment venues. Services also include customized business consulting and special projects for companies and entrepreneurs looking for a competitive edge, all directed by hands-on experience over a 17-year career, ranging from six professional sports leagues (NBA, MLB, NFL, NHL, WNBA, AVP), along with non-profits WISE (Women in Sports and Events) and Challenged Athletes Foundation.


Andrea St. Urbain

About Andrea St. Urbain:

Before starting Premium Sports Business Consulting in 2019, Andrea served as the Senior Director of Premium Services for AEG at STAPLES Center in Los Angeles from 2013-2018. Andrea began her career as an intern with the NFL’s San Diego Chargers in 2003 and the AVP Pro Beach Volleyball Tour in 2004. By 2005, she joined the WNBA’s Los Angeles Sparks as the Community Relations Coordinator, and after two seasons, transitioned to Manager of Client Relations. In 2007, she started at STAPLES Center as an Account Manager for Premium Services. In 2010, she moved on to Petco Park to oversee suites and manage key corporate partnerships for MLB’s San Diego Padres. Four seasons later, she returned to AEG to lead her previous department.

Areas of Expertise:

Premium Service
Guest or Customer Service
Sponsorships/Corporate Partnerships

Andrea has served as a panelist on numerous sessions through the years at the ALSD Conference and Tradeshow, including leading the NBA League Meeting in 2017.