Qiava Martinez, Senior Vice President & Chief Sales Officer, is entering her 16th season with the Raiders. Qiava is responsible for leading and managing all sales and customer retention efforts for the Raiders and Allegiant Stadium through monetizing corporate partnerships, suites, premium and season ticket sales. During the Las Vegas relocation period, Qiava was a fundamental part of the sales strategy for PSL, Suite, and Loge Seat sales.
Qiava began her career with the Raiders in 2008 as an Inside Sales Ticket Representative and later promoted to Director of Group Sales and Fundraising for 3 years. Before being named SVP, Chief Sales Officer, Qiava served as the Vice President of Premium Service & Guest Experience.
In 2016, Qiava was honored as one of the Powerful Women of the Bay Area, which celebrates women who are passionate about educating, empowering, and connecting with women in business and in the community. Qiava was also awarded the Inspirational Women in Sports from WISE Las Vegas in 2022. Qiava sits on the youth and sports focused boards Teach for America Las Vegas Chapter and the Icy Baby Foundation.
Prior to her career in professional sports, Qiava was the owner and publisher of Culture Magazine, an outlet used by teenaged writers to express their life experiences. She also served as Executive Director for Youth Achieving Destiny, an organization that served underprivileged youth through teaching entrepreneurship training and development. Qiava recently published her first book, “Sports Dream”, encouraging children to follow their passion, regardless of the challenges they may face.
Born into a football family, Martinez’s father, Willie Harper, played in the NFL for 13 years – 11 with the San Francisco 49ers. Her brother, Matthew Harper, is the special teams coach for the 49ers; and her youngest brother, Josh Harper, was signed as an undrafted free agent by the Oakland Raiders in 2015.
Qiava earned her Bachelor of Arts in political science from the University of California, Berkeley, and her master’s in business administration from the University of Phoenix, Bay Area Chapter. She and her husband Jonathan reside in Henderson, NV, with their daughter, Harper.