Vice President – Fan Intelligence, Strategy & Analytics
National Hockey League
Rob Mulhall is Vice President of Fan Intelligence, Strategy & Analytics. His group focuses on business intelligence and revenue generation, working closely with Club senior management on ticketing and premium seating strategies. Before entering the sports industry, Rob began his career in direct marketing and consulting for consumer products companies. He is currently in his fifteenth season with the NHL and holds a BS and MPS in Statistics from Cornell University and an MS in Sports Business from NYU.