Roy Westwood

Roy Westwood
Forward Associates

Roy Westwood founded Forward Associates in 2015, following more than two decades working for some of the hospitality industry’s biggest players.  A former restaurateur, Roy has analysed and repaired failing sites for high street brands and worked with a number of celebrity chefs.

Roy's ability to see things strategically saw him move into concept development and caught the eye of Levy Restaurants UK, where he sat on the board for five years leading strategy & innovation.

Over the years, Roy has shaped the guest experience at some of Europe’s most prominent events and venues, including the new home for Tottenham Hotspur FC, The O2, The Wimbledon Championships.  Recent projects include Everton FC's new stadium, Avicii Arena in Stockholm and Desert Diamond Arena in Arizona.

Roy has grown Forward Associates into a market leading venue agency specialising in strategy, interior design, branding, guest experience and venue commercialisation.