Ruby Newell-Legner, CSP

Ruby Newell-Legner, CSP
Fan Experience Evangelist
7 Star Service

As a fan experience expert for nearly three decades, Ruby Newell-Legner has influenced shaping service cultures for 1695 sports, leisure, and entertainment facilities worldwide. Ruby has trained staff for notable events like the Super Bowl, the US Open, the Grey Cup, the Shell Grand Prix of Denver, and the Olympics and played a pivotal role in launching 45 new facilities.

She has designed customized staff development programs for:

  • 760 tourist attractions and camping facilities
  • 163 amusement parks, family entertainment centers, water parks, and leisure facilities
  • 98 stadiums and arenas hosting 67 professional sports teams
  • 62 schools, universities, colleges, and military installations
  • 25 convention centers and performing arts complexes
  • 15 5–7-star hotels

From Denver to Dubai, Ruby has conducted more than 4000 training programs across 26 countries. She works with venue leaders who want to sell more tickets and increase customer loyalty and retention. She specializes in helping organizations build a guest-centric culture, fostering connections from frontline employees to guests, among co-workers, and from managers to their supervised employees.

Leveraging her expertise in leadership, guest experience, and employee engagement, Ruby’s clients witnessed remarkable results, including:

  • 17% increase in customer satisfaction
  • 19% boost in repeat business,
  • 16% rise in revenue within a year
  • moving one team from #85 to #1 in the ESPN Fan Experience Ranking

Ruby served as the President of the National Speakers Association (2015-2016) and is set to assume the Global Speakers Federation President role from 2024-2025.