Samara Mezher

Samara Mezher
VP Strategy
Forward Associates

Samara is an expert in live entertainment and leads Forward Associates Strategy Team of 8 people.  She brings expertise from multiple fields, including technology, data, demographic profiling, and ticketing.

Samara’s career has seen her focus on multiple disciplines within the live and experiential space. She is a specialist in experiential marketing, brand engagement, sales and fan experiences.

Previously Samara worked for viagogo as their Head of VIP and Live Nation as their European Head of Sales & Marketing for VIP Nation. She is currently working on a number of high-profile venue projects in the UK, as well as the US and Asia.

Samara has worked across stadiums, arenas and festivals and her on-the-ground experience ensures the premium and guest experiences she designs are not only sell-out concepts but operationally deliverable and meet all customer expectations.