Thomas J. Proebstle, AIA, NCARB

Thomas J. Proebstle, AIA, NCARB
Founder & Design Director
Generator Studio

Tom is a co-founder of the architecture firm Generator Studio. His impact on the sports, entertainment and hospitality industries spans over a quarter century.  His influence is broad in working with some of the brightest thinkers in sports. For past clients like the St. Louis Blues and Minnesota Vikings, and current clients Seattle Sounders FC and Kansas City Current, a key strategy for venue design is the integration of branding into the very architecture itself to create authentic, immersive experiences that drive revenue. Whether convincing thousands of fans their public dollars will be well-spent or collaborating with a team on improving the fan experience, Tom’s strength lies in creating architecture that’s responsive to the brand.