As the Tao of Sports Podcast, he has interviewed 450+ sports business leaders. Additionally, he has consulted on various team and company projects and worked for three Division I athletic departments. Kirby is also an Association of Luxury Suite Director’s board member, president of the National Association of Athletic Ticket Sales & Operations (NAATSO) and a contributor to TicketingToday.com. Previously, Kirby focused on improving sports business through revenue generation and analytics at UC Davis, where Troy was responsible for $1.2 million in gross annual ticket revenue for ICA & campus events, with over $200,000 in gross service fees generated and oversees operations for 350 annual campus & ICA events, including 16 Division I athletic events, including FCS football, men’s basketball as well as music concerts, student activities and community competitions.