ALSD 2024 Los Angeles Preliminary Schedule

8:00 a.m.
3:00 p.m.
Tradeshow Set Up

            

2:00 p.m.
2:45 p.m.
New Attendee Meeting

            

3:00 p.m.
4:00 p.m.
General Session | Opening Welcome & Keynote

            

4:00 p.m.
7:00 p.m.
Opening Night in the Tradeshow

            

7:00 p.m.
7:30 p.m.
Depart for Venue Tours

            

7:00 p.m.
9:30 p.m.
LA Memorial Coliseum Tour and Reception

            

8:00 p.m.
9:30 p.m.
BMO Stadium Tour

            

7:00 a.m.
5:00 p.m.
Registration
8:30 a.m.
9:30 a.m.
General Session | Keynote Welcome Breakfast
8:45 a.m.
9:10 a.m.
General Session | State of the Industry: More Changes than Ever!
9:15 a.m.
9:30 a.m.
General Session | Setting the Table: Trends in Premium F&B
9:30 a.m.
10:30 a.m.
Coffee Break
9:45 a.m.
12:00 p.m.
League Day Meetings | Morning Session | For teams and venues in various leagues
9:45 a.m.
10:00 a.m.
Micro Session | Multi-Market Venues and the Decisions on Venue Location
10:00 a.m.
10:15 a.m.
Micro Session | The Fifth Grand Slam: An Iconic Inaugural Year at Indian Wells
10:20 a.m.
10:35 a.m.
Micro Session | From the Street to the Seat: Curating the EveryFan Experience
10:40 a.m.
10:55 a.m.
Micro Session | Beyond the Trends
11:00 a.m.
11:15 a.m.
Micro Session | A+X=C: Creating the Unexpected in Venues Today
11:20 a.m.
12:00 p.m.
Micro Session | A Case History on T-Mobile’s Triple Venue Activation
12:00 p.m.
1:30 p.m.
Lunch & Learn | Shared Reality is Set to Define the Next Era in Sports Fanhood
1:30 p.m.
4:30 p.m.
League Day Meetings | Afternoon Session | For teams and venues in various leagues
2:00 p.m.
2:15 p.m.
Micro Session | Keeping Current: The Rise of Female-Specific Venues
2:20 p.m.
2:55 p.m.
Micro Session | An Outcomes-Based Approach to Venue Tech
3:00 p.m.
3:15 p.m.
Micro Session | We Don't HATE Bottles! Helping Achieve Your Sustainability Goals through Keg Wine
3:20 p.m.
4:00 p.m.
Micro Session | Can Sustainability be Stylish?
4:00 p.m.
4:30 p.m.
Micro Session | The Right Recipe for an F&B Partnerships
4:30 p.m.
6:00 p.m.
Happy Hour in the Tradeshow
6:00 p.m.
7:00 p.m.
Depart for Venue Tours
6:00 p.m.
7:00 p.m.
Sofi Stadium Tour
7:30 p.m.
9:00 p.m.
Cosm Tour and Reception
10:45 a.m. - 12:00 p.m. | Interactive Roundtables and Workshops

The Mega Brainstorm, Take Two

Back by popular demand, this interactive roundtable invites teams and venues to share best practices related to the journey of the premium client, from sales to service and everything in between. Prepare to share your experiences with client events, upscaled F&B, sales tools, suite technologies, renovations and new premium products, staffing and retention tips, and how to satisfy today’s client desires.


Tech Report and Panel Discussion: Proven Success Strategies to Revitalize Engagement for Events and Premium Suite Sales

The annual ALSD and Info-Tech Research Group survey identified top challenges, opportunities, and goals for the sports and entertainment industry. The insights will be used to identify and highlight success strategies and uncover valuable insights that can be applied across the sports and entertainment industry, to enhance experiences, data, insights, and revenue generation from adjacent industries (aka outside the sports industry). 


Old Bones, New Ideas

Your venue’s got a great foundation, maybe even iconic marketplace stature, but it needs the modern pizzazz and premium amenities that clients are after today. And if you’re not going to knock it down and build new, what is your venue to do? Design experts discuss the making of a modern aesthetic marvel, how to add pockets of revenue, and how to keep the engineering and theme of the team intact.


Corporate Combine: Assessing and Drafting High-Level Talent

Join Dr. Justin Anderson, a leading High-Performance Psychologist, in this senior-level session as he draws from his firm's experience using talent assessment tools for drafting NFL, NBA, and MLB players. Explore how these strategies can be adapted to sports business talent evaluations, focusing on five profiling techniques that identify individuals with high levels of growth mindset, competitiveness, resilience, character/leadership, and elite performance.

12:00 p.m.
1:30 p.m.
Exhibit Hall Lunch
1:30 p.m.
2:10 p.m.
General Session | Standing Out From The Crowd
2:10 p.m.
5:00 p.m.
Tradeshow Teardown
2:15 p.m. - 2:55 p.m. | Breakout Sessions

Good to Great: A Blueprint for Revenue Growth & Operational Efficiency

From product pricing and org structure to marketing tactics and technology decisions, every choice plays a role in your success. Join Scott Spencer, President of SuitePro, as he shares the insights and best practices gleaned from collaborations with over 75 teams and venues. This session is designed to inspire and elevate your premium seating strategy.


It’s the Thought that Counts

It’s true; a well thought-out gift or experience just hits differently. By putting ourselves in the shoes of our clients, listening to their interests and what brings them value, and presenting our offering enthusiastically, a sense of euphoria (and hopefully loyalty) is created. Have fun sharing the ideas that made our clients' jaws drop in this interactive session. 


Lumen Field Puts the Fan Experience First with Fanovation powered by Amazon’s Just Walk Out technology

Committed to fan-first innovations, Seattle’s Lumen Field continues to expand the venue’s use of Amazon’s Just Walk Out technology with deployments at both retail and concession locations. Learn how team leadership is continuously innovating for fans, increasing sales and throughput,  and leading the industry with the most Just Walk Out locations of any sports venue in the world.  


Maximizing Secondary Ticketing Revenue: A Data-Driven Approach

The strong influence of secondary ticketing in the Premium space is long evident, with the customer data, pricing insights and the associated effect on Premium sales all up for grabs. How do we harness and share this intelligence so the “rising tide lifts everyone’s boat”? How do you choose which solution and relationship is best for you?  Tune into these knowledgeable and dynamic leaders!


What’s Poppin’ in Premium

The state and future of premium is adaptability and diversity of products. From roundtables and focus groups, along with their newest venues and renovations, Populous takes us through what they’ve learned venues need and what clients want.

3:00 p.m. - 3:40 p.m. | Breakout Sessions

Beyond the Game: The Evolution of Stadiums into Entertainment Hubs

Stadiums are no longer just venues for sports and concerts. They are becoming vibrant, year-round destinations offering a mix of retail, hospitality, entertainment, and sports. Innovations at places like LA Live, the Star in Frisco, and Truist Park outside of Atlanta exemplify this transformation. These venues have redefined the fan experience by integrating these elements into their design and operations -- setting new standards in engagement and revenue generation outside of the game. This panel will explore the multifaceted impact of these next-generation sports complexes.


Intuit Dome: LA’s New Take on Premium Seating

Dive into Intuit Dome’s four premium hospitality products: Courtside Cabanas, Backstage Bungalows, Halo Suite & Halo Lofts. Learn about each product specifically and the benefits and amenities that will accompany them as well.


Psychographics: Why a Buyer Buys

Psychographics are information about a buyer's habits, hobbies, spending habits, and values. They explain why a buyer buys and deals primarily with interests, activities, and opinions. Today’s understanding of this science assists in what we design and sell and to whom. This session will explore it all.


Redefining Hospitality

Hospitality was once explained as the relationship of a host towards a guest. Today, the definition of hospitality goes deeper, the host strengthening the relationship and loyalty with benefits that guests may not expect, nor even know they needed in the first place. What’s new in hospitality? Our speakers explore with you.


The AI Advantage in Premium Ticketing: Unlocking 7-Figure Opportunities

The Nashville Predators and Minnesota Wild are leveraging AI to revolutionize their approach to premium ticketing. By employing advanced AI tools, these teams efficiently sift through tens of thousands of potential partners, identifying emerging companies and categories that were previously hidden.


Unlocking Winning Partnerships

Partnerships between sports properties and brands are everywhere, but what makes them truly successful? We’ll dive into what brands are looking for in a partnership, how those brands analyze results, and what goes into a winning partnership.

3:45 p.m. - 4:15 p.m. | Micro Sessions

Call it What You Want: Creating and Naming Our New Premium Products

It’s loges and ledges, courtside clubs and cabanas. Call it what you want because premium seating and its nomenclature has taken on a life of its own. But is there actually a method to this madness? Let’s look at the what, why, and how of new premium products in this entertaining roundtable.


Digitizing and Selling Premium & Suites in a Flash

Take your Premium products and marquee events online with FEVO. Learn how to digitize, showcase and sell your prized inventory on your own website, while capturing more data, building new leads and getting fans in the door.


Keeping It Formal: How a Fragmented Sales Process Can Shatter Your Sales Team’s Results

Sales fragmentation. Never heard of it? It’s the silent killer of the best laid plans of mice and sales teams. Nothing prolongs the sales cycle more or derails a sale altogether like it. Complex and semi-complex sales already come with their own flavor of challenges. Then throw in uncertainty in the marketplace, companies reorganizing and re-engineering, The Big Quit, and shifting roles.


Mastering the Language of Success: Empower Your Sales and Service Skills

In sales and service, there are only two things we can control: the words we use and how we use them. Get control of your words in this interactive session where we become aware of the words that don't serve us and how to implement the ones that get us what we want.


Revenue Maximization

Teams are continually tasked with creating new revenue streams. Barring new physical premium seating products, coming up with strategic initiatives is arduous. In this quick hit session, speakers suggest unique inventory and pricing solutions, budgetary considerations, and the streamlining of departments like sales, service, and corporate partnerships.